How to improve google ranking

 A large part of SEO is making sure that your content gets found, and the best way to ensure that is by working to boost your Google ranking. But there are still some ways you can improve on this — even if you're already ranking in position one for many of your keywords. For five tips about how to improve your Google ranking, see this article.

 

On-page optimization

On-page optimization is the work you do to improve the ranking of your website on search engines. It’s a lot of work, but it’s crucial to increasing the number of customers who visit your website. The number one thing you can do to on-page optimize your website is to create great content. Whether you’re writing articles, creating infographics, or creating videos — these creative approaches to delivering relevant information to your audience can help your website rank on Google. Some websites have such a strong presence in their industry that it’s hard to imagine them not having a website. This might be true for some articles, but not for others. A couple of months ago I stumbled upon a story about an underwater photographer, Sean Combs, who hired a web developer for the sole purpose of building a website. That is something I couldn’t imagine doing and jumped at the opportunity to build my own website. So, what did I learn from this unusual stunt? And, if you look at how I’ve grown as a blogger, you’ve probably noticed that my progress mirrors that of Sean’s. It’s all about making the following three crucial changes. The scope of what you can achieve with on-page optimization is limited. What we’re going to focus on are the three tips we’re going to focus on: Before we get to the three tips, you should really take a look at where your content ranks on Google. Although Google’s mission is to describe the web to users, it’s best to understand where the clients that want to find you rank on Google come from. I like to think that I’m well supported in having my own website. When I look at my domain rating, it’s showing me 6.5 as opposed to my competitors who all have A, B, or C ratings. Compared to my competitors who have between 1 and 4 ratings, my domain rating of 6.5 means that I’m ahead of 80–90% of the websites in my industry.

Off-Page optimization

Off-site optimization refers to all the things you do to promote your blog that isn’t directly on your blog. This includes things like guest posting, social media sharing, and building relationships with influencers. Getting these things right can seriously boost your SEO — in my experience, all five have been instrumental in increasing my rankings on Google. But each one is different, so if you can answer “how” to each one, you’ll have a general idea of how they can be achieved. In other words, it depends on what your goal is, but it can certainly help you get more visibility and boost your ranking. This is the tip I’ve found to be the most effective for increasing search traffic. You can prioritize guest posting by posting to platforms that often get a lot of traffic: “To expand your network, find out which sites other writers are visiting, and try posting on those sites, in addition to your own site. When you take advantage of the fact that Google often ranks search queries, you’re taking a turn toward increased traffic,” said Mike Lapiska, founder of Backlinko. Post to relevant blogs. This is where many writers often get their first big influx of views. But by no means should this be your only option; basically, you should target the blogs where you see the greatest spikes in traffic volume — and posts. Another thing to consider is whether or not those blogs are already in your niche and whether or not they seem active. This can help you expand your reach by perhaps driving traffic to them and giving your work an anchor in the industry. Here are a few tips for finding relevant blogs to go after: Use content to build authority on any given blog. One of the biggest keys to huge gains in SEO is having an abundance of well-researched, well-written content with authoritative links pointing back to your article.

Social media optimization

Social media optimization is a process by which social media marketers attempt to increase the visibility of a website or a web page in a search engine's unpaid results (i.e., natural, organic, or earned results) through the use of social media. SMO includes both social media advertising (e.g.LinkedIn ads) and influencer marketing. For more information about social media optimization and other SEO tips and tricks, see this content. To stand out from other websites, think about what makes you stand out in these results. Improve your call-to-action (CTA), make scrolling as smooth as possible, and make sure you offer a helpful and clear description of your offer. For example, when you talk about Cooking classes to help improve your cooking skills, lead with a CTA like “Take a look” or “Take a 30-minute cooking course,” along with a photo of your class and the instructor teaching. Figure out what you want people to do after reading your article. As well as the title and URL of your article, you also want to include the content preview, such as the images and a description (if applicable) at the bottom of your article. This will draw additional readers to your article. Provide a call-to-action around sharing your article on social media, such as to “like” or “share” it. ÜA piece of content is worth more than all of the advertisements that write themselves.” — Neil Patel We got an initial boost of search traffic when we published our article. But over time, we noticed that we were still losing traffic on social media and with ads. These engines take into account various factors, like how new the content is, how much information is provided, and how well the keywords are managed. You don’t want to jeopardize this by publicly sharing all of your articles on social media. Keep a log of all of your social media posts — this allows you to analyze and correct your content when it’s not performing as well as you’d like.

The importance of linking to authority sites

When it comes to building links, you’re not going to get anywhere if you’re linking to sites that no one’s ever heard of before. You want to link to authority sites that attract a lot of social shares, traffic, and links. If you’re in a niche with one deep-link network, then you’re asking for trouble. should be enough for you to build links to these sites — search for web pages with over 5,000 links and check out the resulting team sites (or even lists of sites that get lots of links). Head to SEOquake and check out rankings for a wide range of domains to see what sites are getting plus rankings, on average. I pull this from Moz. If you’re in keyword research mode as I told you before, you’ll want to make sure your site has plenty of anchor text. The best anchor texts are the kind that is used in your content rather than the paid ads that pop up next to them. These are typically two to three sentences that further describe your topic — you don’t send people to a website hoping that they’ll want to learn about flu season, so make sure your content uses all the words they would expect to see next to an ad. The best SEO anchor text usually comes from one of the following places: Good anchor text makes it more likely your reader will share your content and bring in friends or followers — each of which is a good thing when it comes to getting your subject matter in front of the right people. This is a bigger topic in and of itself, but be sure your site has plenty of these. Sharing your content on LinkedIn maximizes its volume, but Linktree is a less known but better social sharing tool than LinkedIn. While LinkedIn invites users to share content, Linktree lets you invite people to come and “browse” your profiles.

The importance of having a long-tail keyword strategy conclusion: When you're working on your SEO, it's important to keep in mind that you should never stop improving.

A newer, more modern, and more technical term for this is called ‘long tail keywords’. Long-tail keywords are more specific and more detailed versions of your main keywords. They help to make it easier and better for Google's spiders to find your content. Google Analytics is an awesome keyword tool, and you can use that to really figure out exactly the keywords that people are actually using to find your website. You can download some anonymized data, and then you can look into those keywords to see what people want. You can even develop keyword lists and keyword tool plugins that will give you numbers around what you will need to rank to ensure that you can rank for those. This Whiteboard Friday covers the process of creating a keyword list for your website. But not everyone has the time to take the time to comb through their analytics and find the keywords relevant to their website. Some people will just focus on creating their main keywords. If that is the case, Wikipedia pointed out a fantastic way to put your main keywords into context — and it’s a rather concise approach. Big brands and Authority Websites get targeted The most obvious possible use of this data is for people who are trying to rank for big brand/authority websites. You know, sites like The Guardian, the New York Times, or the BBC. These aren't huge domains, but they are sites that people will apply to their research. Another obvious example is personalized search — or personalized search — where you are being served different search results based on things you search for. You may be standing in for someone searching for you, or you may be the subject of a search.